For this project , I tasked with creating a transmedia campaign for that integrated a well known story and used it to bring an extra relatability. I created 3 different touch points for the campaign that each told their own contained stories that connected as a wide campaign. For this campaign I decided to parody one of the greats of sci fic tv , Star Trek. By parodying Star Trek , these stories follow the adventures of the USS Bull , a starship set out to use Red Bull to solve the galaxies most difficult problems.