The Depop Truck
This project was a group project aimed to tackle the D&AD brief of 2025 for Depop. The brief was to create buzz around the brand . We decided to take an offline approach and create a touring pop up shop that featured local depop curators and allowed people to feature their outfits and their clothes story on the truck itself.
I created this poster to promote an on campus installation that would act as a prototype experience for the depop truck, it would also give as the photos we would need to create the vast amount of user generated posters that would be featured on the truck.
I created these posters as the ones that would be featured on the truck , they feature the persons outfit as well as quote about the story behind the outfit/ what the outfit means to them. The posters would be able to be picked in multiple different colours as shown below
I created this poster that would be left behind at depop truck previous locations to spread buzz around the event of truck since it's location was is kept secret until users post about it online themselves and create user generated content.